Under 16 Days of Activism Campaign, meet Gull Zaiba Jawad, an IVLP alumna, a visionary entrepreneur, founder, and CEO of Redmarker Systems and Hamkaar Ventures, as well as an Executive Member of the Rawalpindi Chamber of Commerce and Industries. Gull is not just a business leader; she’s a passionate advocate for minimizing hardships faced by women in Pakistan. Gull is on a mission to develop and enable an ecosystem that supports the growth of women-led businesses. Her dedication extends to creating a community that encourages and motivates aspiring women entrepreneurs, recognizing the untapped potential that lies within.

2023 IVLP Impact Award Project: Connecting the Missing Links: Gull’s impactful project, “Connecting the Missing Links,” aims to empower women with creative businesses and hand-made products through the strategic use of digital business tools. The project focuses on crucial aspects such as product development, quality control, financial management, and branding. In September, Gull and her team initiated planning, material preparation, and outreach activities to set the stage for workshops in October. The workshops are designed to equip women entrepreneurs with the knowledge and skills needed to thrive in the digital landscape. Follow-up sessions throughout November will ensure sustained support and guidance.

Building Bridges for Business Success: Gull’s project isn’t just about workshops; it’s about building bridges and connections. By providing insights into digital tools and business strategies, she aims to uplift women entrepreneurs, connecting them to opportunities that can transform their creative ventures into thriving businesses. As Gull Zaiba Jawad connects the missing links, she’s not only empowering individual entrepreneurs but contributing to the broader economic landscape of Pakistan. The ripple effects of empowered women in business are boundless.

Credits: meridian.org